What the crisis is going to change : the lessons of a containment - The Point

The epidemic slows down, but the fear is still very present, even to the point of slowing down the economic recovery. The crisis has reinforced the major trends

What the crisis is going to change : the lessons of a containment - The Point

The epidemic slows down, but the fear is still very present, even to the point of slowing down the economic recovery. The crisis has reinforced the major trends of the world before : a plebiscite of the local level ; distrust of the national or supranational ; expectations multiplied to the companies, in order to match words and deeds in a period of threat on the job.

The fear of the virus settles permanently in all the countries affected by the epidemic

While the curves of death to fall back, fortunately, in most countries, the curves of the fear related to the virus continue to cap, a sign that if the epidemic is slowing down, the fear remains very present. This is shown by the barometer No Com of the two crises, the health and the economic, directed on both sides of the Pyrenees.

The need for hyperprotection prevails for now on the economic recovery : 65 % of French people consider that it is preferable to use an excess of precaution to protect health rather than a quick return to the normal life to protect the economy. Same reflex on the Spanish side where 8 citizens out of 10 are doing the same choice. On the other hand, the public opinions of the two countries do not agree on what is the greatest threat today : a majority of the French already perceives the economic crisis as the primary threat (58 %) while a majority of Spaniards consider that it is still the epidemic (53 %). This shows that the health-for-itself, remains for the moment the major concern, but that this situation could change rapidly and the fear of social to outweigh the fear health.

Precisely, the health crisis is behind us ? Is it still in front of us with a hypothetical second wave ? The caution appears today in the speeches of public officials who are required to adjust their vocabulary to get the message of the déconfinement progressive. In France, we speak of " normal life ". In Spain, it is called " Nueva Normalidad ", the New normal, with upper case letters, more chic and aligned with the "new normal" of the Americans. Another difference, Spain déconfine in four phases, extremely complex, inhibiting thus, for example, the recovery of Madrid, the economic engine Spanish, which is still in the phase of containment that is marked ; when France déconfine color : red or green. Restaurants open beyond, closed below. Meetings of ten persons authorized below, prohibited beyond... France and Spain are only granted on a quatorzaine "mandatory" for the people who would cross the border : one way to discourage tourists and slowing economic exchanges between the two countries in the number of victims yet close and who have made choices of déconfinement opposed to it.

More closeness, it is more of confidence

the closer we are, the more there is trust. That's the conclusion that could be drawn from the containment French. The French really like their local elected officials, including mayors, of which 80 % have placed their trust in the management of the health crisis, and 75 % to local elected officials to mitigate the effects of the economic crisis. The great distribution, which is very needed during the crisis and has focused its communication on the closeness with the choice made in France, and the eat local, is rewarded for her efforts : 55% of French people trust him. A score that climbs to 83 % in Spain.

The flip side of trust, it is the remoteness. European Union and governments get in France and Spain scores low and close : 40 % for the EU and around one-third of the trust for the national executive. The complaints are numerous for the EU : lack of health coordination ; lack of coordination of science with the failure of Discovery ; lack of co-ordination on the opening or the closing of borders, absence of leadership of the presidency of Commission unknown and inaudible. The States decide, and the opinion questions the value of the european entity. Before the crisis, the four largest european countries were already showing a level of distrust and concern : a German two-trusted the EU, four Spaniards and Italians out of ten and less than a third of the French.

The business world is forced to adapt and to bring the evidence of his quest for exemplarity

telecommuting has progressed in the French society, the containment of law. One in three, and seven in ten executives had use of teleworking, and a large majority (73 %) wish to repeat the experience. A demand of the employees which will without doubt change the habits of companies and which lays down, as shown by a Point this week, the " work without the metro ". This evolution further increases the differences between employees, between those who can have recourse to this mode of organization and those for whom it is in fact impossible. The fact that the fear of the virus is highest among the popular categories in the categories wealthy comes from the fact that the first have been exposed as the seconds have been protected by the telework.

beyond adaptations of the organization such as teleworking, companies are going to have to give pledges of the change that they have initiated with the crisis of the sars coronavirus. In the speech, the crisis is for some companies as an accelerator of CSR. For 69 % of the French, the "raison d'être" of the business was primarily an operation of com and 56 % as the adequacy between the word of the company and of its acts, was not at the rendezvous. How the crisis will she allow or not to grant the words and acts ? The speeches of the leaders, many in the past few weeks on the change in the rules, the démondialisation, the decarbonisation or other growth will be-t-he follow-up of the facts ? Is this consistent with an economic recovery that one may wish to rapid and massive in order to limit the social effects of deleterious and, especially, to protect jobs ? It is probably too early to tell. What is certain is that businesses are more observed.

about No. Com

No Com is the office of strategy consultancy founded by Pierre Giacometti, and Alain Péron in 2008. With its team of experienced consultants, the firm accompanies in France and the international managers of large public and private companies in the definition, deployment, and communication of their strategy. No Com created, for the companies and their leaders, stories that transform and foster innovation. The firm has its headquarters in Paris and has a subsidiary in Madrid.

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Updated Date: 22 May 2020, 15:33

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