Google also wants to ride the wave Black Lives Matter. In the United States, he will propose, in the search results, and Google Maps, to identify the shops run by African-Americans, reports the american media The Verge.
A decision that would be the result of recent changes in the usual users of the platform, which would, more than in the past, sought-after institutions held by Blacks. Between 25 may and 10 July, Google would have saved more than 2.5 million queries in this sense, continues to The Verge.
verification process
For consumers, it would be a way to support this community, so that the movement Black Lives Matter is very popular and that the manifestations of racism are increasing. Google will ask the schools concerned to lend themselves to a verification process which is done by mail, by phone or by mail.
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in The month of June, a few weeks after the death of George Floyd, Google had already announced a number of measures in support of the black community, such as the payment of more than $ 275 million to various causes against racial discrimination. "Beyond our products, we know that racial equity is inextricably linked to economic opportunities," explained the group.
Google is customary of this type of initiative : two years ago, the american giant had already proposed badges with which to identify, in the United States or in France, the shops "LGBTQ + friendly", or headed by women.
