Titles and finances often take divergent paths. While the fans of F. C. Barcelona attend to a serious institutional crisis after the defeat of his team in the semi-final of the Super cup, the study, Football Money League, produced by Deloitte crown to the catalans as the club with the most revenue in the world, toppling Real Madrid in the first position.
The barca team increased its turnover by 21.7% in the season 2018/19 to achieve a sales value of 840,8 million euros. The increase of the income of the team led by Leo Messi can be attributed, according to the consultancy firm, the change in its business approach in activities, such as merchandising and licensing. "Recognizing the power of its brand, the club has taken a greater control of their operations, instead of relying on third parties for these services," stresses Deloitte.
"If the athletic performance plays an important role at the revenue level, the commercial and financial management teams like Barcelona or Real Madrid is a reference for other institutions of the european football and world", highlights Shell Churches, a board member responsible of Sports of Deloitte. "Reduce the dependence of the income for the relay and focus on the exploitation of their assets (content, merchandising, facilities, etc.) has been the strategy that has given best results to the clubs that are leading the classification," he adds.
In business surrounding football continues to grow unstoppable. The 20 clubs with the highest turnover in the world accumulated to 9.283 million euros in revenues during the last season, so experiencing year on year growth of 12%, which represents a new historical record.Updated Date: 14 January 2020, 01:00