One of the hottest topics in this cold time is nissehuen from society 'Tinka and Kongespillet', which will be sent on TV 2.
However, many parents and children have had to go in vain in search of the coveted nissehue. Now apologize for the tv channel.
"It irks us, of course, and we know that it also riles at Ford, which has done a lot of work to distribute the remaining hats to the places where demand has been greatest," says Jacob Fischer-Nielsen, Head of Branded Content at TV 2.
He explains that the demand has been much greater than expected, and it has simply not been able to keep up with.
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There were a total produced about 50,000 caps, and it is two and a half times as many as in 2017.
Sunday deplored Ford's communication director, Lene Dahlquist, that many children have gone in vain.
"We have, together with TV 2 agreed what was an appropriate number. We have ordered 50,000 and caps, which is equivalent to that we give a hat for 5.5 percent of all Danish children between two and 15 years. It is two and a half times as many as in 2017, but we didn't know that 'Tinka and Kongespillet' would be as big a success," she said.
Several parents have indicated to the B. T. that they have been given several christmas hats at their local Ford dealer than they can in principle was entitled to. You can read more about by clicking here.
"It was my wife who fetched them, and we had two nissehuekort, but then we got a third hue on top of the deal," says Bjarne Kristiansen from Kolding.
B. T. have tried in vain to get a comment from Ford.Updated Date: 16 December 2019, 20:00