Is the social network most boring of all, in the opinion of the argentine Leo Piccioli, but capable of producing influential people like him. Since he started publishing his reviews in LinkedIn, four years ago, has not ceased to give lectures and write books. Now he's going to throw the second. Piccioli is defined as a speaker and support for leaders to develop better leaders, according to what is stated in your web page. This entrepreneur which in its day was the front of Staples in Argentina and Brazil form part of the list of the biggest influencers on corporate speak Spanish, 2019 prepared by the magazine's Entrepreneurs of Mexico.

Leading the standings, just ahead of him, Santiago Íñiguez de Onzoño, president of IE University. Although it has many, many more followers, 130,000, and in front of 57,000, because, as he himself explains, is behind an institution that until recently was dean, IE Business School, with more than 75,000 alumni.

With 23,000 followers, Jorge Branger, is the third character with the most pull in LinkedIn. A young man of 22 years, the co-founder of Flyt!, the recipe for achieving this is “hyper-segmentarme in the marketing”. Your piece of view on the labor platform has added 300,000 more views. Her trick: “When I see a message that you are going to do viral, as an advertisement for Coca-Cola, I make a piece their own,” he says.

The mexican publication has been based to prepare this ranking in both the number of followers of these professionals, as well as in the interaction generated by its articles or in the weekly amount of post or videos, the relevance of the same and their capacity of generate trends on the social network. Among the top are entrepreneurs, teachers, consultants and experts in digital marketing. It is the case of Juan Merodio, that with 25,000 followers appears in the ninth position. Its key to get that hole are to achieve resonance looking for an educational topic or personal, that motivate people and the perseverance in the publications, he notes. This assiduity weekly was chosen by Santiago Íñiguez for their articles. The most viewed, he says, reached half a million views.

Voices to 2020

IE met a few days ago a dozen influencers from LinkedIn with the idea that they could have anticipated the trends that will define the conversation in the platform for 2020. Each one of them stated that it considered most relevant. There were opinions for all tastes. From the decarbonisation referred to by Enrique Dans —professor of IE located in the position seven in the standings with 115.000 followers— which ensures that “we have to rethink the obsolete economic system to be viable,” until the technological breakthrough of the hand of the artificial intelligence that alluded to Emilio Márquez, ceo and founder of The Latin Valley, which occupies the position 14 of the listing with 30,000 followers; passing by the right to digital privacy, therefore it is essential that the online environment is as safe as the physical, according to Íñiguez; and the handling capacity of the conduct that allows the technology to which he referred from Mexico Néstor Márquez, serial entrepreneur and founder of Future Experts, in the top 15 with 28,000 followers.

meanwhile, technological momentum, there was a match: the humanization of work is a clear trend for this 2020. We train ourselves to be machines, and now that the machines arrive, we feel useless, according to Piccioli. Speaking from Buenos Aires, advocated for the rehumanización, for a key year in which we will need more tools to be more creative, empathetic, team work, breaking down hierarchies, solving problems... in short, to differentiate ourselves from the robots and the automation of things. Why do we work eight hours? If we paid the same for working less hours, what we would do, " he said. “We can give you all the value in much less time. Five hours are in that we are more productive and the automation allows humans to choose.”

“The enemy is not technology, but ourselves”, according to Nestor Marquez. The important thing, in his opinion, is that people can adapt to the technological development. Although, as pointed out by Juan Merodio, “we are on the road contrary to the humanization. Increasingly chatbots are in charge of the customer and to the influencers are digital”.

Is going to put fashion that people who are on the other side of the social networks are real, according to Cipri Quintas, entrepreneur and lecturer, she argues that in this new decade will focus on the people, on the networks of trust.

in a world In which the algorithms sow fear among the workers with respect to the disappearance of their posts, “people have a value that we have not ever had ever,” said Emilio Marquez. From their point of view, the companies that cannot be made humane, so that your employees feel well-treated, they can catch them and fidelizarlos through conciliation and telework, they will go to hell.

But, with employment in decline, in the future there will be three social classes in the work: the nobles, that is to say, the officials, the servants, workers employed, poorly paid, and the remainder, which will be free professionals, that will generate their own income as self-employed, freelancers or self-employed, drew Andrés Pérez Ortega, an expert in personal branding.

in The end, the automation of the jobs will take and it's going to be time for people to adjust to the new scenario, closed hopeful the president of IE University.

Helena Smith Bill Gates

LinkedIn also performs a classification of the professionals who have greater capacity to influence in this is a platform that connects Spain to 12 million professionals. The called ‘Top Voices’ and the first expert in the Spanish list of 2019 are Helena Herrero, Marc Vidal, Patricia Ramírez, Borja Vilaseca and Marta Romo.

Among the ‘Top Voices’ international of the social network of the work includes entrepreneurs such as Richard Branson, Bill Gates, Arianna Huffington or Mary Bar, we have a team of editors to create inspiring content.

And this kind of articles are achieved, according to the guidelines provided by the own professional platform, defining what it means to have success, that is to say, if it depends on the number of followers or connections that are generated, for example, being transparent, offering new points of view in the conversation, creating content regularly and risking with new approaches or formats.