organic is booming - especially in the Corona of a pandemic. Figures of the society for consumer research (GfK), demand for food rose from organic production in the first three months of the Corona-crisis considerably more than the sales in the grocery trade as a whole.
"The Corona-crisis has not stopped the Trend to a more sensible consumer, apparently. Quite the contrary: you seem to have it reinforced," says the GfK trade expert Robert Kecskes.industry record sales
reported With this assessment he is not alone. The information portal of the Organic farming sector reported record sales in the natural foods trade and a Boom in organic subscription boxes.
the national Association for organic farming (LVÖ) in Bavaria, observed: "more and more people opt for when shopping for organic products." In particular, regional offers are in demand.more and more people resort to organic products back
In a recent survey by the market research Institute AMM 30 percent of consumers said they have their organic purchases in the pandemic expanded.
"The share of organic products on grocery shopping has to get through the pandemic, a further boost", therefore, is the Director of the study, the trade expert Joachim Riedl of the University of applied Sciences Hof, convinced.Bio-products to benefit not only from your reputation
according to The survey, the organic products are not benefited in the past few months, just from your reputation, high-quality to be eco-friendly and healthy. The consumer also attacked, therefore, to organic products, because they wanted to support in times of global pandemic and regional suppliers and farmers.
Also, visits, and, past holiday was often given fancy restaurant trips more money for quality food available.Not even the pandemic could Boom
break For a comparison: Not even 4 percent of the consumers said in the survey that they had restricted their organic purchases. And where it happened, it happened more often, involuntarily. Than reasons often were called, that you no longer wanted to visit because of the crisis so many of the shops, or that due to Corona is less money available.
According to information from the Federal government for the Organic food industry (BÖLW), sales rose by Edeka, Rewe, Aldi, Lidl and co. with organic food and drinks alone in the last year by 11.4 percent to more than seven billion euros.
the scope of The organically farmed area in Germany increased, according to data of the Federal Ministry of agriculture alone in the past year by 7.7 per cent to around 1.6 million hectares.
around one-tenth of the agricultural area was farmed ecologically. "More and more farmers want organic farming. And so that you can serve the rising demand of German consumers for organic foods is better," said Federal agriculture Minister Julia Klöckner (CDU), the German press Agency.discounters grab the trade markets customers way
Bio is so arrived in everyday life. The supermarkets and discounters are the Bio-technical markets market shares to recover. The large retail chains would be perceived by consumers "increasingly as a competent provider of organic food," says Riedl.
It may succeed more and more, even Bio-intensive buyer to address. Conversely, Bio-technical markets made it but barely, to lure Bio-Occasion shoppers into their stores. This could be for specialist markets in the future, to the Problem."in a price war to the VAT cuts rays on the Bio-business"
The consumer is benefiting at the Moment from the growing competition in the organic market. Because Bio is cheaper. "The price wars to value added tax-cuts from beams to the Bio-business", observed recently, the industries-the trade magazine "Lebensmittel Zeitung" and named as examples of Aldi-organic-minced-meat in the 400-gram pack at a competitive price of 2,70 Euro and the organic pizza dough from Lidl for € 1.27.
And the price war in the organic sector could increase even if Corona, the unemployment numbers should continue to rise and the customers need to be more want to pay attention to every penny - but on Bio and not do. Trade expert Riedl certainly still room for cutbacks actions.
He is convinced: "The intense competition among the large traders will be the trade margins for organic are reduced. Game room is plentiful, because the price premium for organic food is now recognised to be a large part of the trade."
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