The leaders of BMW are meant to be reassuring. "We're going to meet" the stringent european standards for emissions reduction, has promised the skipper Oliver Zipse at a press conference. In fact, the european legislation requires manufacturers to drastically reduce the average CO2 emissions of their cars sold in the EU under the penalty of fines, putting the industry under pressure in a difficult economic environment by the pandemic of sars coronavirus.
Yes to the power
To achieve this, the power is needed at least for part of the production: the group of the bavarian wants to sell some 6.5 million cars electrified -- hybrid and electric -- additional 10 years, compared to 500,000 on the roads the end of 2019. A figure ambitious which could be obtained only at the condition to abruptly accelerate the electrification of the BMW range. It will have 25 rechargeable models by 2023, half of which will be 100 % electric, as the iX3 expected in dealerships before the end of 2020.
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But the engine has not said its last word
No question to stop developing engines and sell, great SUV, very profitable, "as long as there is a market" to allow the renewal of the fleet through more efficient vehicles, according to Mr. Zipse. In addition to the fact that these models have their emissions reduced by electrification progressive chain pull (mild hybrid), the German automaker also wish that account should be taken of the mode of production of the fuels used, those produced from renewable energy has logically a reduced impact on climate change.
factories BMW will have to reduce 80 % of their CO2 emissions over 10 years
But BMW also intends to lower its emissions over the entire life cycle -- of supplier to the driving through production -- at least one-third by 2030, compared to 2019, explained Mr. Zipse. In production, BMW is targeting a reduction in emissions of 80 % in 10 years thanks to including green electricity with, through certificates, CO2 neutrality by 2021.
The fall will be difficult
to Achieve the emissions reduction targets will be, in addition to the financial performance, integrated with the calculation of remuneration for the board and the senior executives of the group, announced Mr. Zipse, without, however, detailing the magnitude of this component. For executives, "this will be a significant proportion", he assured, adding that he can not decide on its own remuneration, fixed by the supervisory board. If this strategy requires investment, the objective is that it does not cost more," said Mr. Zipse. Side sales, "the markets are evolving rather well" after stopping near-total at the highest of the pandemic of sars coronavirus. "We had a June relatively good" but "we're going to have a fall hard" and "it would be naive to think that we will be in November at the level of the past year", has detailed the CEO.