Trade image campaign: Get rid of educational arrogance. Our country needs trainees!

The shitstorm was not long in coming.

Trade image campaign: Get rid of educational arrogance. Our country needs trainees!

The shitstorm was not long in coming. The Central Association of German Crafts puts up posters. "What speaks against craftsmanship?" asks a young woman in the photo. The answer: "My academic parents". Or: "Why should a career only be possible with a degree?" is written next to the photo of a young man with dreadlocks. "Around 200,000 companies are looking for young managers in the next 10 years." A third motif is provocative: "For the climate on the street, but not in the craft? The political climate goals can never be achieved without craft."

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