When Martin Rütter entered the stage, one expected a dog product. Vegan treats or a game device that can be controlled via an app. The behavioral professional for four-legged friends came for a deeply human reason: his mother, who died in 2020, suffered from dementia for years. The Ichó therapy ball, which Rütter presented alongside the four-strong founding team, cannot cure the disease, but trains the cognitive abilities of those affected. With the topic, Rütter and Co. hit the investors directly in the heart. Dagmar Wöhrl had to leave the studio for a short time – and Judith Williams also burst into tears.
"Every three seconds someone in the world is diagnosed with dementia," said one of the inventors of Ichó. How widespread the disease is was shown in the studio alone. Dagmar Wöhrl lost her mother to dementia. Judith Williams father suffers from Alzheimer's. The pitch was a highly emotional experience for the two entrepreneurs. But the therapy ball, which is intended to help dementia patients to be able to go about their everyday lives independently for longer, did not leave the other investors indifferent either. But nobody wanted to invest 1.5 million euros. There is a lack of studies, argued Carsten Maschmeyer. In addition, none of the founders have a medical background.
"I'm absolutely in love with your product," Judith Williams rejoiced - over a nose hair razor. The highlight: it allows wet shaving in the front nostril. Not all lions shared the euphoria about the "wet razor" (the star tested the product). Nils Glagau decided that he would continue to "happily work with scissors". Nico Rosberg criticized the lack of recyclability of the product, in which the plastic and the blade are inextricably linked. Only Ralf Dümmel entered the auction and chose a rather robust form of flirting. "I think you're horny - I hope you find me horny too," he bluntly teased the 42-year-old founder. And he decided to take the shortest route to retail.
When two Bochum party entrepreneurs pitch, it sounds like this: "We really want to scale with your power." The idea of the two best friends: product placement that goes straight into students' empty wallets. Classic marketing would not reach them because of a particularly sharp "bullshit filter". So you have to trick them into their awareness of the brands in a different way – via discount offers and special offers. This is exactly what the Uniheld app does. Carsten Maschmeyer and Dagmar Wöhrl immediately pulled out their bulging wallets. Investing 600,000 euros – peanuts for guys like that. Maschmeyer: "They have electricity!" Wöhrl: "You don't need coffee anymore."
Would you hang a picture with an audio amplitude on the wall? Maschmeyer and Co. neither. Memobild's idea of making memories not only visible but also audible is great. But why then is it not the people whose voices can be seen in the pictures, but a technical symbol? Georg Kofler saved himself with sarcasm: "This is abstract painting." Maschmeyer countered: "But you don't want to have so much abstract painting hanging on the wall either."
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