The five Valencian towns that Ikea intends to reactivate with the arrival of new inhabitants and businesses

Holapueblo has begun the search for new inhabitants and businesses willing to settle in one of the five municipalities of the Valencian Community that are participating in its third edition.

The five Valencian towns that Ikea intends to reactivate with the arrival of new inhabitants and businesses

Holapueblo has begun the search for new inhabitants and businesses willing to settle in one of the five municipalities of the Valencian Community that are participating in its third edition.

The platform for fighting depopulation of the Red Eléctrica Group, IKEA and AlmaNatura helps people with entrepreneurial ideas and a desire to live in rural areas and connects them with towns with low population density and that actively work to attract new neighbors .

The municipalities are Alpuente (Valencia) and Castellnovo, Caudiel, Geldo and Pina de Montalgrao (Castellón). This last locality joins the program for the first time and the other four already participated in the previous edition.

They are characterized by meeting minimum conditions to welcome a new population: housing supply, nearby public services such as a school and health center, and internet connection, among others.

People interested in living and undertaking in one of these towns receive advice on their business idea and on the locality that best fits their vital and entrepreneurial project and are accompanied during the process of changing their lives.

As a novelty in this edition, Holapueblo also offers support to people who want to live in rural areas but work as employees. To do this, it will facilitate the hiring of unemployed people in small companies in the participating municipalities that have vacant positions, accompanying them through a personalized job placement itinerary. Registration can be done online.

Entrepreneurship projects born within Holapueblo have at their disposal Correos Market, Correos' online platform that promotes and markets products made, created or processed by Spanish companies.

Likewise, Triodos Bank is going to launch a call for matchfunding with a fund of 10,000 euros to promote the creation and consolidation of businesses.

The call will be managed by the Triodos Foundation, which will make its crowdfunding platform available to entrepreneurs so that the selected initiatives can receive contributions from citizens, which will be doubled by the fund of the call. This financial support will be complemented with training pills on entrepreneurship.

In turn, and given that having an available housing supply is an essential requirement and acts as a pole of attraction for people interested in living in a town, Reale Seguros makes rental protection insurance available to owners of closed homes with guarantee. The objective is to encourage properties to be put on the market to accommodate new residents.

Finally, IKEA has opened a call for the revitalization of municipal spaces that serve to stimulate the population. A selection of two projects will be made, which will obtain the design and interior planning of the property as well as the necessary furniture.

Holapueblo has supported seventy entrepreneurs to date, of which 28 have already started a new life in rural areas with their families. Most of them are couples between 41 and 50 years old and with children. The type of business created is family-owned and 60% is linked to the service sector.

In its third edition, it seeks new inhabitants for eighty municipalities in the communities of Andalusia, Aragón, Castilla-La Mancha, Castilla y León, the Valencian Community, the Foral Community of Navarra and Extremadura and Galicia.

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