Later, the reclusive billionaire built up a sports and media empire around the world-famous Red Bull brand, investing in a Formula 1 team, among other things. In 2005 he also invested in the Austrian football club Red Bull Salzburg, and later also in RB Leipzig. In 2007 he founded the media company Media House in Austria.

Forbes magazine listed Mateschitz as the richest man in Austria in 2022 with an estimated fortune of 27.4 billion euros. The 78-year-old leaves behind a son.