Materials, finishes... Personalized business jets in virtual reality, a new niche for Airbus in Toulouse

With its new creation studio, Airbus Corporate Jets (ACJ), the subsidiary of the European aircraft manufacturer marketing business jets, is impressing customers.

Materials, finishes... Personalized business jets in virtual reality, a new niche for Airbus in Toulouse

With its new creation studio, Airbus Corporate Jets (ACJ), the subsidiary of the European aircraft manufacturer marketing business jets, is impressing customers. Unveiled on Saturday at its site in Blagnac (Haute-Garonne), this studio allows wealthy customers wishing to acquire a jet to project themselves into the device and personalize its interior. It features a full-size section of the ACJ TwoTwenty cabin, offering twice the space and volume of any competing aircraft.

"We are extremely proud to open this unique creative studio for our clients," said Benoît Defforge, President of ACJ. Our ACJ TwoTwenty offers unparalleled personal space with a surface area of ​​over 70m2. It is important to make them feel the space and the ultimate comfort it brings. We provide our clients with a real-time and immersive design experience. »

$80 million

Thanks to the integrated use of virtual reality, customers arrange their space as they wish and see the rendering of the carpet, configurable by computer. Choice of materials, colors of the chairs, varnished wood veneers or plated metal finishes, everything is customizable in this device which costs around 80 million dollars (about 75 million euros). They will also be able to choose one of the three cabin atmospheres available.

Created ten years ago, ACJ has experienced an increase in activity since the health crisis since many customers prefer private flights to avoid commercial lines. More than 210 Airbus business jets are in service worldwide.


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