Tomorrow, the Lola Torres Association's new project will be presented in the capital. It is a 'Network of Protectors of the Intangible Cultural Heritage' that aims to encourage the involvement of individuals, public entities, and companies who want to protect and enhance this heritage. The appointment will take place at 8:00 pm in building 1, 2, and 3, Emprende on Federico Mayor Zaragoza Street.
In a press release, they explained that the project aims to create an associative network with natural and juridical persons and entities, public and private organizations. Through the link with the association under the 'Protector Partners modality, there is no obligation or commitment to let's embark on a path to joint work to preserve and value the Intangible Cultural Heritage>>. This association has been working for 47 years on folklore in Jaen. This collected work is our collective memory.>
Desiree Amaro, president, said that collective memory is what makes a territory unique and strong. But, the most important thing about identity and values is that they give us a path, a direction and a guideline to act and not complain about what happens. This is all if we can put it to the service of creating wealth and value, capitalizing upon these particularities, and turning them into potential economic opportunities.
This network's main purpose is to make use of the Intangible Heritage the association has accumulated throughout its history as a construction and differentiation vehicle, "contributing to what makes us unique to that design of that future Jaen needs, transform it into future proposals." The Night of San Anton is a well-known and internationally recognized example. It has a significant cultural, social, and economic impact.
Lola Torres already knows what the benefits will be. These 'Protector Partners" will sign an agreement that will allow them to sell and disseminate their services to the rest of the association. They will have priority in sponsoring projects, events, and activities that have a significant social impact such as the Folk of the World, congresses, and national festivals. They will also have visibility and publicity through all the available means (social media, posters, internet, etc.). You can count on your Corporate Social Responsibilities plan by becoming a sponsoring member. This association has nearly 50 years of experience in the protection and preservation of the Intangible Cultural Heritage.
Amaro insists on the fact that the network seeks enriching and constructive relationships among the various agents involved in the goal of converting this heritage to social and economic wealth.