Lanzadera creates the first eSports innovation hub together with Encom, PlayStation, Mapfre and Monster Energy

Lanzadera, the business accelerator promoted by Juan Roig, has launched an eSports innovation hub together with Encom, PlayStation, Mapfre and Monster Energy.

Lanzadera creates the first eSports innovation hub together with Encom, PlayStation, Mapfre and Monster Energy

Lanzadera, the business accelerator promoted by Juan Roig, has launched an eSports innovation hub together with Encom, PlayStation, Mapfre and Monster Energy. The objective is to support and finance entrepreneurs who have projects that promote new solutions or products focused on improving the experience in eSports events. Any startup can join this initiative, each contributing their specialization to enrich the project.

This new hub will help share knowledge and value projects that solve the challenges that face-to-face esports events currently face, such as improving monetization in streaming and physical events, increasing incentives to improve the interaction of attendees and spectators in the competition to improve their experience, and use technologies that increase the value of video games.

The selected startups will receive the support of professionals from the participating companies and Lanzadera, who will accompany them in the development and execution of the project. In addition, they will have an economic bag to cover all the needs for the validation of the project and will have a work space in Lanzadera, where they will be able to network with other entrepreneurs.

Roberto Yeste, Head of PR, Partnerships and New Business of PlayStation Iberia, has expressed: “This exciting world is constantly changing, something that allows a great influx of innovative ideas. This hub focused on driving eSports is an opportunity for studios, startups and developers to show and carry out their ideas hand in hand with large companies in the industry. We look forward to discovering the great talent that we are sure we will see in all the proposals.”

The registration period is now open and startups can be submitted through the following website. The selected startups will implement their innovations in the competition that will be held between September and December 2022. It has a final phase in Dreamhack Valencia, where the finalist players from each city will compete to win the competition prizes.

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