The Board of Directors of Kreab Iberia has approved the corporate operation to take a majority stake in the company of Conchita Lucas, one of the most important professionals in the communication sector in the Valencian Community.

This decision is part of Kreab's expansion strategy in Spain, the objective of which is to grow in territories with great potential for economic development. With this, Kreab will have three of its own offices in Madrid, Barcelona and Valencia to serve its wide portfolio of clients. Conchita Lucas's company will now operate under the Kreab brand.

With offices in the center of Valencia, it has a team made up of five professionals and a consolidated client portfolio, made up of leading companies in various sectors of activity.

Conchita Lucas will lead Kreab's operations in the Valencian Community and joins the Kreab Iberia Partners Committee. She will also have the support of Gema Farinós, Director of Kreab, who started the firm's operations in Valencia, and Rafael Ripoll, Senior Advisor of Kreab for the Valencian Community.

With this operation, Kreab increases its service proximity in Valencia, Castellón and Alicante, provinces where the consultancy has been serving clients in the tile, real estate, energy and financial sectors for years.

Luisa Alli, executive president of Kreab Spain, stated that "we are proud of this operation, which represents an important step in our territorial growth strategy. For this, we have found the best possible partner in Valencia, Conchita Lucas, a professional of indisputable prestige in the Community, who has a committed professional team and a consolidated client portfolio. We are convinced that this association will generate great opportunities for business development in one of the most thriving areas of Spain”.

In the opinion of Conchita Lucas, partner of Kreab Valencia: «This association with Kreab is especially exciting, for me and for the entire team that works in Valencia. We have always pursued excellence in our professional work and we are convinced that the support we obtain with this operation will allow us to continue achieving the highest levels of satisfaction for our present and future clients. In addition, I want to show my satisfaction for joining the Kreab Iberia Partners Committee».