Fashion unleashes madness on numerous occasions. It has not been different during this Thursday and Friday in the center of the capital. The opening of the first physical store of Shein, a Chinese 'online' brand that has opened its first 'pop up store' (ephemeral stores) in Madrid, has caused hundreds of consumers to flock to the doors of this new premises, arriving to form kilometric queues in the epicenter of the Chamberí district.
Located on Calle Sandoval, between Bilbao and San Bernardo, Shein has aroused enormous interest, to the surprise of the residents of the area who looked perplexed at the many customers who at this hour are still waiting for their turn to place some type of garment or accessory. in your shopping cart.
«We have opened this 'pop-up' to strengthen ties with our users and give our customers the possibility of living a physical shopping experience where they can acquire the spring-summer 2022 trends. We love how the Spanish public appreciates the brand and creates a close relationship with Shein. We hope to continue providing them with a good service and offering them good products," said Shein's marketing director, Mingjie Zhao, as reported by Europa Press.
With this action, the company points out, they intend to get closer to a large majority of consumers and boost their presence by offering a different shopping experience, since in this space customers will be able to purchase fashionable garments. The 'pop-up' is located in the Ephímera space, where it is around 300 square meters.