Hijos de Rivera expands its premium offer with the Japanese Asahi Super Dry

It will be your exclusive distributor in Spain and Portugal.

Hijos de Rivera expands its premium offer with the Japanese Asahi Super Dry

It will be your exclusive distributor in Spain and Portugal.

Hijos de Rivera, manufacturer of Estrella Galicia, continues to increase its offer with premium beers that give it access to new market segments. The latest agreement in this regard has been signed with the manufacturer of Asahi Super Dry, a beer that is the leader in the Japanese market, with a good position in the United Kingdom and that has positioned itself as premium in fifty markets.

The alliance with the Japanese Asahi Breweries includes that Hijos de Rivera will assume the exclusive positioning and marketing of its beer in the Iberian Peninsula and thus adds another brand to those of Groslch and Peroni from the same group.

Francisco Ucha, general director of Hijos de Rivera, points out that "having the confidence of a company of the level of Asahi Breweries to represent such an exclusive beer in Spain and Portugal is an important support for our distribution business and our ability to reach the premises that set trends today in the hospitality sector". "Asahi Super Dry is an iconic beer for the Japanese market and also for the global premium beer market as a whole and we are delighted to start this journey together."


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