It will be your exclusive distributor in Spain and Portugal.
The alliance with the Japanese Asahi Breweries includes that Hijos de Rivera will assume the exclusive positioning and marketing of its beer in the Iberian Peninsula and thus adds another brand to those of Groslch and Peroni from the same group.
Francisco Ucha, general director of Hijos de Rivera, points out that "having the confidence of a company of the level of Asahi Breweries to represent such an exclusive beer in Spain and Portugal is an important support for our distribution business and our ability to reach the premises that set trends today in the hospitality sector". "Asahi Super Dry is an iconic beer for the Japanese market and also for the global premium beer market as a whole and we are delighted to start this journey together."
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