"Flex culture in Germany": Generation Z, a horde of materialists and show-offs? How to do PR with surveys

Last Thursday, at 9:57 a.

"Flex culture in Germany": Generation Z, a horde of materialists and show-offs? How to do PR with surveys

Last Thursday, at 9:57 a.m., an e-mail reached the Stern editors: "Posing, bragging, flexing: 15 to 30-year-olds particularly like to do this on social networks," it says. An employee of the facts office PR agency offers us a new, previously unpublished study. She writes: "You can now publish exclusively on Stern.de if you want."

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