First day of terraces in France: "A year ago, it was the reopening", greets the CEO of France Boissons

It's hot, very hot, we find ourselves dreaming of a bar table on the terrace and a refreshing drink.

First day of terraces in France: "A year ago, it was the reopening", greets the CEO of France Boissons

It's hot, very hot, we find ourselves dreaming of a bar table on the terrace and a refreshing drink. This Wednesday, May 18, the profession is mobilizing to launch a first day of terraces, as explained to us by Loïc Latour, the boss of France Boissons, leader in the supply of cafes, restaurants and other hotels.

Why launch such an event?

LOIC LATOUR. You have to remember: a year ago, it was the reopening of the terraces. It had been a great moment. He then sublimated this space. This Wednesday, we celebrate the terraces. Last year at this time, the weather was not good everywhere, but with umbrellas, with parasols, many French people said to themselves: “We have to go”. It is a strong symbol. It was a form of happy days coming back. Out of 35,000 of our customers — cafes, hotels, restaurants — two-thirds have a terrace. Sometimes it's just two tables outside.

Read alsoWhere are the summer terraces that are making their comeback in Paris?

Isn't that just for big cities?

No, in the heart of the city, in the suburbs as in small villages, the terrace is at the heart of our lifestyles. Moreover, in rural municipalities, the challenge is above all to fight against the disappearance of these spaces.

The weather is also essential...

Yes, the pros are not going to hide their pleasure! The terrace is the moment of spontaneity, during a moment of strolling. We see a beautiful terrace and we sit there. Refreshments are very weather-related. The most frequent are young adults, between 19 and 34 years old.

In Paris, should we fear that they will still be assimilated as one of the places of the attacks of November 13, 2015?

I don't believe that is still the case. What I can say, however, is that the attacks that targeted the terraces were anything but a coincidence, we targeted our way of life. The symbol of who we are, of our DNA.


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