700 suppliers? With so many suppliers, how do you guarantee consistently good quality? In 2014 we created the protocol "Ferrari Trento Winery, for a healthy, sustainable viticulture in the mountains", which not only specifies the requirements for the quality of the grapes, but also sets a very high standard for sustainability measures.
Is this checked or is it just a paper tiger in the end? A team of eight agronomists work with the winemakers on a daily basis to ensure that the protocol is followed. They also ensure that high-quality grapes arrive at the winery from the harvest.
The climate crisis is changing viticulture. Winegrowers complain that summers are too hot and too dry. The grapes ripen much earlier. Do you worry about your business as you look to the future?The climate crisis worries us, like so many others in our industry. Agriculture and those who work in it are the first to be affected by climate change. In recent years we have seen more and more extreme climatic conditions such as sudden changes in temperature and an increased risk of hail and frost. We see it as our duty to try to make a positive contribution. We practice organic farming, with biodiversity in mind. In fact, all of our vineyards are certified bio and biodiversity friendly and our winery is certified carbon neutral.
Ferrari Trento has always had a glamor factor too. There is a photo hanging in your company headquarters that shows Andy Warhol with his entourage at a table. In the foreground is a bottle of your sparkling wine. What's the story behind the picture? Ah, we love this story! Andy Warhol drank Ferrari Trento over dinner at El Toulá, a restaurant in Milan, and liked it so much that he drew a bottle of Ferrari on a plate and asked the owner of the restaurant to give the plate to the manufacturer. It is now on display at our headquarters.