Quebec giant Agropur is also feeling the pressures of inflation on prices, but continues to bet on its niche products, such as its high-protein milk, to weather the storm.

“It is certain that there is pressure on everyone's wallet, but there is still a demand for value-added products,” Agropur CEO Émile Cordeau told the Journal on the sidelines. a visit to the Canadian Club on Monday.

"The concern of consumers, we can completely understand it," he explained.

While its producers are under significant inflationary pressure, Agropur must also suffer from price increases in transportation, packaging and labour.

“Unfortunately, in the short and medium term, we do not see these pressures fading,” said Émile Cordeau, head of the cooperative, whose sales exceed $7.3 billion.

"Rock 'n' Roll Year"

In his conference, the number 1 of Agropur admitted that he had just lived "a rock 'n' roll year", but that after certain difficult decisions, the debt is under control and the time is now to " disciplined growth.

A little over a year after the conclusion of the acquisition by Lactalis of its IÖGO and IÖGO nanö yogurt brands, Agropur has assured that it is doing everything it can to ensure the sustainability of the cooperative.

“No, we are not for sale”, assured its CEO Émile Cordeau to the Journal.