An uncommon snappy fights of your hard earned money breaks these days out across the Danish supermarket chains.

the Week leading up to christmas is one of the periods of the year when supermarkets are fighting allerhårdest to lure you into the store with great bargains. Therefore hit the price of several groceries also the bottom.

In some cases, prices fall so much that the supermarkets actually lose money on selling them.

"It is a cynical calculation, where the supermarkets say: 'It may well be, we lose some money to sell the item for the price, but if we at the same time get the customer in and get them to do everything else they need for christmas, so there are many money to earn," explains Bruno Christensen, an expert in retail.

the Week leading up to christmas is one of the periods, where the danes really provides the gas and fill the large quantities of food and drink in the shopping cart.

A study from Nielsen showed last year that sales of groceries in the week leading up to and after christmas is 33 percent higher than the average for the rest of the year.

Therefore, the strains, the supermarkets also quite extraordinary to get you on the hook.

to do This, try to stand out with the sharpest deals on kernevarerne – and it is pushing prices down.

The first big slagnummer in the war for customers is, of course, butter, which have the habit to fall significantly in price up to christmas.

2019 is no exception, showing a review of supermarket grocery coupons, as B. T. has made.

In the past weekend and a piece of check in this week are the price of butter to the bread as Kærgården and Lurpak has fallen by between 50 and 70 percent across the shops.

several chains are a package Kærgården or Lurpak, which usually costs at least 20 dollars for 200 grams, down to hit a price level which is between six and nine dollars.

another classic is the whipping cream.

In the days around christmas will be the sale of cream doubled, according to figures from Arla.

Why fight the chains to have the sharpest price.

a price decrease of around 75 percent is quite normal, and it also seems to be the case in 2019.

Only one chain of stores has launched a leaflet with the price of the whipping cream right up until christmas.

the Proposal comes from Rema 1000.

Here, the price is lowered from 19,95 to 5.00 dollars for a half liter.

And it will likely put the level of the whole market. It is not uncommon with outright price war on the whipping cream up to christmas.

"Butter and cream are such goods that you just must be sharp right now," says Bruno Christensen:

"most people eat roughly the same in the here weeks. The menu is similar at all locations. So the shops know very precisely where they have good prices. You are the most expensive, it costs."

Then there are the classics of the christmas table: Goods such as medister, herring, roast pork, snaps and kirsebærsauce falls solidly in the price and fills out well in the tilbudsaviserne.

Kirsebærsauce is especially sharply priced – in several places is far less than half the price.

And then there is actually also the opportunity to hoard a little goods, which is not only related to the christmas period, and which can also be used in the coming months.

the Prices of soft drinks and chips have it also with smoking completely in the bottom in the weeks around christmas and new year – and the drop in prices has already started.

the Prices for soft drinks are in several places already lowered by between 30 and 50 percent.

the Prices of chips from brands such as Table and Kim is in several places already fallen around 50 to 60 percent, shows a review of the store grocery coupons.