New owner investing millions in the BR-stores: How to become the future of the toy store

the New BR-shops with the big Barbie houses, playgrounds and small bike paths in the floor will soon become a reality. Salling Group has plans to shoot tens o

New owner investing millions in the BR-stores: How to become the future of the toy store

the New BR-shops with the big Barbie houses, playgrounds and small bike paths in the floor will soon become a reality.

Salling Group has plans to shoot tens of millions of dollars after a conversion of the majority of the 26 stores, the group took over after BR-bankruptcy last year.

The new stores are to oplevelsesbutikker, where families can play through the purchases of everything from lego blocks, racing cars and dollhouses to plysbamser.

And it is not only the physical stores that are getting a boost:

There will also be a new webshop, and will bet more on a new type of goods, as f.ex. polaroidkameraer and game consoles, writes Børsen.

BR-the chain went bankrupt just before new year last year, when the parent company Top-Toy cracked with a milliardgæld.

It meant the closure of all 78 BR-stores and five Toys 'r' Us stores.

Salling Group bought the rights to the BR-name in Denmark and the inventories of the - according to the stock Exchange - about 205 million dollars.

In the course of the year is Salling opened 26 new stores.

Now, the new owner decided to liven up during comebacket and post a million in a refurbishment of the stores.

"the Danes have taken well against us, and we can see that the desire and demand for physical toy stores are intact," says ceo Per Bank to the newspaper.

According to the director is the new strategy for the BR-shops 'is a strong contender for the future of the toy store.'

Updated Date: 20 December 2019, 17:00

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