Denmark's largest boghandlerkæde, Book & Idea, will soon become significantly smaller.

19 of the Book & Idea stores have announced that they are from the turn moves to the competitor Con-Tour.

The typing of the book market.

Thus continues to trickle shops from the Book & the Idea to the competing chain, which, in turn, is growing significantly.

Earlier in the year selected eight shops from Index Retail, which is kædekontoret behind the Book & Idea, the Bookstore and Legekæden, to go the same way and switch to the Con-Trip.

despite the fact that the retail industry in these years is experiencing great challenges, has several shops, according to Sæby Newspaper had turned a deficit into a surplus, after having made this change.

the Media have spoken with kædechefen for Kon-Trip Steffen Kjærulff Fjord, which believe that their popularity was partly due to that they are giving the stores the opportunity to put together its range according to local considerations, and to kædebidraget is significantly lower.

"We let our stores to determine the 100 per cent. even," he says to Sæby Newspaper, and adds:

"In our chain, the shops decide which items they want on the shelves, and they can determine the scope of the placing on the market. The name of their store mix, we are also not in."

On its website, presented Con-Tour as a nationwide chain of books, paper and toys.

With 19 shops, as a reminder to the Con-Tour in the new year, the growing chain with as much as 44 percent and will in the future drawing 66 shops, most of which are located in medium-sized provincial cities, but there are also shops in both Aarhus and Aalborg.

the Book & Idea has - current - 121 bookstores around distributed throughout the country.