the christmas spirit has got a decent gok in the nut at Bang & Olufsen, on Wednesday has been punished by investors after a downgrade.
Bang & Olufsen has thus lost 277 million of its market value. It writes Ritzau Finance.
It happened, after that the tv and elektronikproducenten on Tuesday night downgraded its outlook for the fourth time within the same year.
It has on Wednesday led to the stock has decreased by 16,4 percent to 32,68 crowns.
the Downgrade from the company means that, for the current financial year 2019/20, which runs to the end of may next year, now waiting for a drop in sales of 13 to 18 percent.
Previously, the company had a different positive expectation of a 'single-digit growth' in turnover.
According to Kristian Teär, managing director at Bang & Olufsen, the company's failing sales background in several factors.
Among other things, the sales of those partners who sell products to consumers, has not been satisfactory.
the Problem for Bang & Olufsen is, according to Per Hansen, investeringsøkonom at børsmægleren Nordnet, to the company's competitors have hauled on it.
He estimates that the company from Struer no longer have the spydspidskompetencer, as customers in the past were willing to pay extra for.
Immediately see Per Hansen two ways out of the problems for the Bang & Olufsen.
Either the company must engage in the hard work and independently try to regain its place in the market, or also, the company must rely on partnerships with other companies.
Here and now investeringsøkonomen the last of the potential for the most realistic.
Along with Tuesday's downgrade told Bang & Olufsen, to the company 3. april next year will hold the capital market day.
Here, management will present a three-year plan with initiatives to strengthen the company in the long term.
/ritzau/Updated Date: 18 December 2019, 18:00