Black Friday. The danes have taken the u.s. tilbudsfest to themselves.

But in the Municipality of Aarhus to get a different call in the occasion of the major consumption celebration.

'Get clean conscience on Black Friday'. This is the sound of the slogan, which the municipality uses these days to get people to remember to pay their debt.

the Citizens owe namely, the total of 385 million dollars to the kommunekassen. But in this campaign has been particularly focused on 8.650 debtors who have a total debt of 59,7 million dollars.

"It is a growing problem that more and more do not pay their debts to the municipality. Since the Tax stopped to recover, the debt has just grown and grown. This is why we need to resort to unconventional methods, and the preliminary experiences show that it is well worthwhile," says alderman for Culture and Citizens ' services of Aarhus Municipality, Rabih Azad-Ahmad (R) to the pin.dk.

Head of Back office in Aarhus Municipality Citizens ' services says that they have learned that some debtors completely without the call to pay their debt on Black Friday. Therefore, if you go back to work. It can also be expensive with several reminder fees in the mailbox.

"Our 'Black Friday deals' is that stops you to get a fee, so you can afford something more next time," explains Finn Bruun Ravnsbæk to B. T.

so far, the campaign collected 1.2 million dollars to the kommunekassen.

They come in via installments as well as Mobilepay, which the municipality emits after agreement with the concerned citizen.

it May not seem paternalistic, to emit such a message?

"Nine out of 10 citizens do not owe money. Their interests, we are also set to perform. It is the citizens who paid what they should."

"So we would like to with a twinkle in his eye is tap a little to the people, it is not just an idea to think about whether you owe the money."

Finn Bruun Ravnsbæk beats, however, that even though it is a serious issue, so should your campaign be seen as an with a twinkle in his eye and not a big forefinger.

On Friday evening at 20.00 is that employees from the Hotels on the main street in Aarhus, which you can Pinbahis have a chat with.

however, It is not possible to pay his debts here.

"They divide the gold coins out, where it says that one should remember to pay now. We would like to have that every tenth aarhusianer, who owed the money, get the debt out of the world."